How is blogging important for SEO?

It is advised to add SEO-based blogs at least once a week on your website as it can help to increase your visibility in the organic search. Adding blogs on a continuous basis establishes the credibility of your business as a trusted resource and also helps in building the site’s authority over time. 

Blogging helps to bring more traffic to the website and also helps to build brand awareness as well. This traffic can then be turned into potential clients. 

A well-maintained blogging page for your website helps you to maintain a steady stream of trendy and quality content which thereby helps you to achieve a better rank on the search engines. 

According to a recent survey, out of all the content present out there, SEO-based blogging has helped 90% of businesses to market their brands within one year. 

Following are some more reasons why blogging is still relevant:

1. Helps in creating Brand Awareness

Continuous posting of relevant and trendy blogs on the website can help you gain brand awareness for your business amongst the rest of your competitors. 

Creating brand awareness is a crucial part of building a successful business. It refers to the degree to which your target audience is aware of your brand and its products or services.

Proper SEO of the content can help your brand become visible at the top of the SERPs.

2. Helps to bring engagement over the platform

In the current digital era, social media platforms have become an essential part of everyone’s life. It has transformed the way we communicate, connects, and interact with people around the globe. For most content marketers, it is the prime goal to build relationships with new and existing clients. 

One of the primary reasons why social media platforms have become so popular is because they help to bring engagement over the platform. By providing a wide range of interactive features like commenting, sharing, liking, and reacting to posts, social media platforms have made it possible for people to interact with each other seamlessly. Additionally, social media algorithms are designed in such a way that they promote engagement by prioritizing content that has a high engagement rate.

This can be achieved through the medium of blogs. Once the engagement is increased through blogs, the readers can become potential clients in the future. 

3. Helps to Build Trust and Loyalty

Build trust and loyalty for your customers through the E-A-T concept, which is Expertise, Authoritativeness, and Trustworthiness.  Also, provide your customers or readers with advice and reliable information that is trendy and in demand. 

To bring your customers on the platform, again and again, make sure to provide them with accurate, informative, and helpful information throughout the content and site. 

4. Helps to increase the visibility

Creating problem-solving blogs i.e. creating such blogs which are providing the answers to the questions that consumers are asking helps to improve the visibility of your business. It also helps in terms of the website’s on-site and off-site SEO. 

Try to incorporate the most searched keywords in your unique content to increase visibility.  Add internal linkings as well. 

Suppose you are running an e-commerce company of organic gruits. While writing a blog on organic fruits, add the link to buy organic fruits from your website. It will also help to build brand visibility, awareness, and authority. 

Try adding relevant images to your content to increase visibility. 

5. Helps in Generating new leads

Creating interactive content for your website can also help your readers to convert into potential clients. One of the most effective ways of generating new leads through social media is by creating compelling content that resonates with the target audience.

By sharing informative, educational, and engaging content, businesses can attract users who are interested in their products or services. Additionally, social media platforms offer targeted advertising options that allow businesses to reach their desired audience based on demographics, interests, and behaviors. Knowbility Solurions helps in generating qualified leads who are more likely to convert into paying customers. Social media platforms have become an essential tool for businesses to generate new leads and grow their customer base.
Creating interactive content for your website can also help your readers to convert into potential clients. 

Send emails to the readers with the option of subscription. Blogs can act as a great tactic to get leads and build a connection.

Role of Digital Marketing Companies in E-Commerce Websites

In today’s digital world, most e-commerce sites are looking for digital marketing services to make their companies grow at a higher pace. 

Many companies still prefer to create their online stores on their own but it is always better to hire agencies to save time for other important things. 

Below are some of the benefits that you will get after hiring digital marketing agencies for your e-commerce business-

1. High level of Professionalism

It is always better to have a Digital Marketing Agency for your e-commerce company so that you can invest your time on other important matters. 

Unless you are a professional, it will take a lot longer for you to build a website for your business and manage the entire digital marketing. 

Because ending up with an unprofessional website can cause you to over budget. 

2. Might get some innovative ideas

A marketing agency has all the required tools with proper training which can help you to build an efficient e-commerce business. 

These agencies can also help you get innovative and trendy ideas for your business which might seek more visitors and high revenue. 

The experience of digital marketing agencies working with other clients also helps you with new ideas. 

3. They know about the right tools

It becomes cumbersome to keep track of all the trends and changes in today’s digital market on your own. Having a digital marketing company on your side can help you with it. 

Digital marketing agencies have the knowledge of all the right and trendy tools to manage your website thus making your business more productive. 

4. Competitive agencies make your business grow

These days, there is high competition between digital marketing agencies due to which they make sure to provide top-notch service to their clients and keep their online business updated. 

5. Good scope for brand awareness

Having an online shout-out brand awareness campaign for your business is also one of the ways to succeed.

Brand awareness is crucial for any business looking to build a loyal customer base and grow its brand. It involves creating a recognizable brand identity that resonates with your target audience and leaves a lasting impression. There are many effective strategies for creating brand awareness, including social media marketing, influencer marketing, content marketing, public relations, and events.

Each of these tactics can help increase brand awareness by reaching a large audience and positioning your brand as a thought leader in your industry. When used in combination, they can create a comprehensive marketing campaign that maximizes the impact of your brand messaging. By investing in building brand awareness, businesses can attract new customers, foster loyalty, and establish their brand as a trusted authority in their industry.

6. Grow together side by side

Your company and the digital marketing agency you are connected with will grow simultaneously. 

Agencies are usually future-oriented and think of having a long-term contract with the company they are working for. This can be beneficial for you as it will allow you to create marketing strategies for your online store. 

Eventually, if you want your e-commerce business to grow, it is better to invest in digital marketing companies. 

Having the right team by your side, you can hit the ground running. 

Looking for such a digital marketing agency to work with you, click on the below link


What is Oracle converged Database?

Oracle converged database is a database which contains inbuilt support for all datatypes and most recent and updated models built up in a single product and performs multi model, multitenant and multi workload (like OLTP, analytics, etc.). A converged database is a database that has native support for all modern data types and the latest development paradigms built into one product makes oracle database more efficient, productive and cost effective as compared to multiple single engines.
The best way to understand about converged database is an example of a smart phone.  These days smart phones have come with huge data storage, integration of different applications on a single screen, like many features provided in a single phone like Camera, Music player, phone calls, Calendar, messaging with different applications, email, video conferencing and much more. Now if we talk about camera it is used in different applications and one can capture the image from the application itself and can store the image or video as per the requirement and at the same time it can be send over the internet via messaging applications like WhatsApp, can be mailed to anyone. All these features earlier were used on a single device. So, by integrating all these features on Smart phone has reduced the cost, time and enhanced the efficiency in using them on a single platform and it works like a converged database.
Below are the features which makes Oracle Database a converged.
·      Support for Machine Learning
·      Blockchain
·      Graph
·      Spatial
·      JSON
·      Events/Editions
·      IoT Streaming
·      Run on cloud
·      Run on local cloud
·      Run in house/premises

In a nutshell, let me conclude oracle converged database is a multi-model with one engine performing many jobs at once and we can also say it performing multi-workload feature with no additional cost, satisfies the goal of developer by providing right tools for each job to enhance their productivity and helps them to manage their overall work in a simpler and easier way and It allows users to support many diverse projects using a single platform, significantly reducing complexity and management overhead with minimum risk.

Oracle blockchain tables

Today, I came across one of my friends who was having the misconception of oracles in Blockchain as part of Oracle database. So, I thought of writing this small article to explain what exactly oracles in Blockchain are and how they are different from inbuilt blockchain tables in oracle database.
When we talk about oracles in Blockchain technology it means that oracles in blockchain are entities who connect blockchain with external system and as per the inputs and outputs smart contracts are executed. Smart contracts are deployed on blockchain, and they execute transactions which are transparent and irreversible.

Blockchain Tables in Oracle

When we talk about blockchain tables in oracle they are the tables where we can only append the data, or we can say we can only insert the data. We can also restrict the deletion of rows either by specifying the value as shown in the below example:
    HASHING USING “SHA2_512” VERSION “v1”;  
Table created.

Now, in the above create table command a blockchain table will be created with parameters “No Drop until 1 days idle” means that table can be dropped after one day of no insertion of rows in the table and if we want that table not to be dropped forever we will define “No drop”. Other parameter “No delete until 16 days after insert” means that each row in the table is protected from deletion as per the specified number of days and minimum value is 16. Next parameter “Hashing Using ‘SHA2 512’” specifies the encryption, chaining up rows, validate the data and making it temper resistant.
Oracle blockchain table helps in implementing the centralized ledger model where all the users have the access to the temper proof ledger.
Blockchain tables helps in creating a centralized ledger model by reducing the overhead costs of the project, saves time in comparison to the decentralised system.
Apart from the above features while creating centralized ledger system it is easier to maintain in house like taking the backup, archiving, providing the controlled access, faster access of data and output to the end user and no additional infrastructure is required except the already installed Oracle database. 

Blockchain is a shared, peer to peer, immutable distributed

Blockchain is a shared, peer to peer, immutable distributed ledger in which all the transactions are cryptographically secure. Blockchain provides users a decentralized public network which is not controlled by a single user or entity. It makes the system robust and secure against any sort of tempering with the data. Block chain helps peer to peer transactions without any intervention of the third party. Blockchain consists of more than one block and each block can be also referred to a node and each transaction is validated by each node. The very first block is known as Genesis block followed by n number of blocks. A single block consists of data and hash value (Unique Signature) which is depicted in the below diagram.